Basketball Pick Up Game @ ETHGlobal NYC

About the Project

Custom merch for a pickup run during ETHGlobal NYC, played on an indoor court an eight-minute walk from the Javits Center. Hosted by Cole-Frieman & Mallon, Cayman Finance, Otonomos, Pagga.io, and AKKA Studio, the game ran 3 to 5 PM and pulled builders off the conference floor and onto a real court, with hoopers on the hardwood and spectators on the sideline. Atlas handled the merchandise: branded kit for the players and giveaways for everyone who showed up, carrying all five host brands without turning the run into a sponsor wall.